The Challenge:
Wildfire FX is one of the leading suppliers of lighting and visual effects in America and abroad. They provide lighting effects fixtures to movie studios and amusement parks, as well as specialty paints, inks, and novelty products to the general public. Wildfire had an existing ecommerce website, but the graphic design was mediocre and the shopping cart was difficult and cumbersome to use and maintain. They wanted to completely re-design the website and replace their current MIVA shopping cart with something more flexible, functional, and user-friendly.

The Solution:
Our design team give the website a complete face lift, creating a look-and-feel that is progressiave, cinematic and professional. We performed a functional requirements analysis on Wildfire's ecommerce needs and compared MIVA with a new ecommerce product called Ablecommerce. We successfully implemented AbleCommerce into the website and developed a software module to handle custom pricing for complex products in Wildfire's extensive catalog. The upgraded ecommerce solution, coupled with a custom design shopping cart made searching for the right model or paint color fast and easy.

The Outcome:
Wildfire FX how has a professional, user-friendly website that contains a robust shopping cart capable of handling large volumes of both domestic and international orders. Wildfire's online sales had increased ten-fold sense the redesign, and its new web presence helped to promote a more established image for the company. We continue to work with Wildfire on periodic updates and feature upgrades to the website.