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Case Study - Biovea
Background
Biovea is an online vitamins and health supplement store tailoring to customers
in Europe. As their business grew, the owners recognized the need for a
more professional web presence,
as well as the need to move their site from an off-the-shelf, static e-commerce
provider to a
highly
customizable
solution
that would
allow efficient inventory management, order process and fulfillment.
Comparative Analysis
| BEFORE |
AFTER |
| Brand Experience |
| • |
Site created from pre-packaged templates provided by
original hosting company
|
| • |
Generic look and feel, limited content |
| • |
Unsophisticated, “mom & pop” brand perception |
|
| • |
Clean, sophisticated look and feel
Professional, established company image appeals to consumers |
| • |
Excellent marketing tool for new avenues
Client able to approach upper tier partnership avenues |
|
| Features & Functionality |
| • |
Third party shopping cart with very limited functionality |
| • |
Limited to pre-determined checkout process |
| • |
Cannot fully integrate the brand’s look and feel into
the shopping experience |
| • |
Manual addition and removal of products makes updates time
consuming and error prone |
|
| • |
Custom designed shopping cart with expanded end-user functionality:
Made shopping fast and easy for consumers |
| • |
Dynamic content increased product exposure:
New design facilitate marketing and ad placement, maximizing
sale opportunities |
| • |
Administrative tools increased efficiency:
Content updates, product catalogs, inventory, reporting, order
processing and shipping can be managed through a signle interface,
increasing efficiency and thus saving
time
and money |
| • |
Integrated new payment forms:
Custom functionality allow for the integration of payment cards
specific to the UK |
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| Traffice and Sales |
| • |
45,000 hits per month |
| • |
3% – 3.5% conversion rate |
| • |
40-50 orders per day |
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| • |
150,000 hits per month:
Positive user experiences
also increased return traffic and encourage word-of-mouth advertising |
| • |
Same advertising, larger conversion rate:
5% conversion rate, multiplied by over 150,000 visitors a month
translates into an increase of thousands of dollars per week. |
| • |
Sales increased over 100%:
80-90 orders per days, and the numbers continue to climb.
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Value Statement:
After the success of this engagement, the client acquired our services
again to launch 2 more Biovea websites in different languages to cater
to their French and German customers. As their business grew, we continued
to work together to develop 6 more e-commerce sites, as well as regularly
maintain and improve features and functionalities of their current sites
to meet the demands of their constantly growing business. Through this
partnership, we have been there to help our client grow from a two-person
start-up operation to a multi-million dollar company with it's own warehouse
and private label products.
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